5630 Dunbar St. at 41st Ave.
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Newsletter #185, October 8, 2009

Canada Post Issues Mental Health Fundraising Stamp

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A fundraising stamp issued last year raised more than $340,000 for the Canada Post Foundation for Mental Health. To build on the success of the 2008 stamp and to continue to raise awareness, Canada Post has issued a second fundraising Mental Health stamp. The booklet of 10 stamps sells for an additional dollar, which is donated to the Foundation.

Canada Post raised more than $1 million in 2008 for the Canada Post Foundation for Mental Health. Through generous donations from the public, Canada Post employees and the company’s suppliers and customers, the Foundation has now allocated 20 grants to projects that directly benefit people affected by mental illness.

Canada Post Issues Mental Health Fundraising Stamp
“We are continuing our pledge to raise awareness of mental health issues and their direct impact on the lives of so many Canadians,” says Moya Greene, Canada Post’s President and CEO. “The success of last year’s campaign, in what was a very difficult year for many charities, suggests many Canadians are ready to think about mental illness and give it the attention it deserves. This stamp will help us to continue to heighten awareness of mental health issues and raise funds to help those who are dealing with it.”

The stamp, which features natural scenery flowing through the outline of a human figure, was designed by Vancouver’s Signals Design Group. A tree was chosen as the stamp’s central element because it symbolizes health, growth and maturity, all attainable for people affected by mental illness. The shape of the tree refers subtly to the human brain, while the path progresses towards better health and a fulfilled life. “I thought of this as a moment of hope for this individual—a moment when the clouds break and the sun shines through,” explains John Belisle, Creative Director at Signals.

Kosta Tsetsekas, Principal at Signals, elaborates, “Instead of defaulting to a blue, cloudless sky, we opted for an unconventional green. It helps to show that people with mental illness may see the world from a different angle. But different doesn’t mean wrong; in fact, this altered perspective can be creative and beautiful.”

The Canada Post Foundation for Mental Health web site.

Signals Design Group web site.

There is an artist signed FDC in the Saturday, October 17 auction. Proceeds from the sale of the item will be donated to a local mental health charity.

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Newsletter #186
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